Privacy Policy

Last updated: December 15, 2025

This privacy policy explains how Supergrooms ("we", "us", "our") collects, uses, and protects information when you use supergrooms.uk and our Equine Services Directory.

We are committed to ensuring that your privacy is protected. Any information you provide will only be used in accordance with this privacy statement.

What information we collect

We may collect the following information:

• Name
• Contact information including email address and mailing address
• Demographic information such as postcode and preferences
• IP address and browser data
• Information relevant to order processing and offers
• Business details submitted via our Equine Services Directory (if you are a business owner)

How we use the information

We collect information to:

• Process your orders and manage your account
• Operate and maintain the Equine Services Directory
• Send you offers related to our products and services (with your consent)
• Improve our website and services
• Comply with legal obligations

We will not sell, distribute, or lease your personal information to third parties unless we have your permission or are required by law to do so.

Third-party services

Google AdSense
We use Google AdSense to display advertisements on our website. Google AdSense uses cookies and similar technologies to serve ads based on your prior visits to our website or other websites. You can opt out of personalised advertising by visiting Google's Ads Settings.

Google's use of advertising cookies enables it and its partners to serve ads to you based on your visit to our site and/or other sites on the internet. For more information about how Google uses data, visit Google's Privacy Policy.

Airtable
Our Equine Services Directory is powered by Airtable. Information submitted via the directory form is stored on Airtable's servers. Airtable's privacy policy can be found at airtable.com/privacy.

Cookies

A cookie is a small file placed on your device that allows web applications to remember your preferences and improve your experience.

Cookies we use:

Essential cookies (required for site functionality):

• PHPSESSID - Random value to start sessions
• ms_session - Unique identifier for user experience (e.g. shopping cart contents)
• persid - Encrypted ID to automatically log you in if you select "remember me"

Analytics and performance cookies:

• vid - Visitor ID for our statistical system
• lv - Date of your last visit for statistical purposes

Preference cookies:

• emview - Tracks whether you've viewed our mailing list popup (prevents repeated displays)
• hasloggedin - Records if you've previously logged into your account

Third-party advertising cookies:

• Google AdSense uses cookies to serve relevant ads. You can manage your ad preferences at Google Ads Settings.

Most web browsers allow you to control cookies through their settings. However, disabling cookies may limit your ability to use certain features of our website.

Security

We are committed to ensuring your information is secure. We have implemented physical, electronic, and managerial procedures to safeguard the information we collect online.

Links to other websites

Our website may contain links to social media accounts and other websites. Once you leave our site, we cannot be responsible for the protection and privacy of information you provide on external sites. Those sites are not governed by this privacy statement.

Your rights

You have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your information
• Opt out of marketing communications at any time
• Object to processing of your personal data

For directory listings: If you have submitted your business to our Equine Services Directory and wish to update or remove your listing, email us at info@supergrooms.uk.

For account holders: You can update your account information at any time by logging in and using the My Account area.

To request deletion of your data: Email info@supergrooms.uk and we will process your request as soon as possible.

Contact us

If you have any questions about this privacy policy or how we handle your data, please contact us at:

Supergrooms
Email: info@supergrooms.uk
Website: supergrooms.uk